Tokyo Way Rebranding
A website and logo rebranding for Tokyo Way, a premium Destination Management Company.
Tokyo Way, a premier Destination Management Company (DMC), aimed to attract inbound clients seeking luxury, high-end, and fully customizable travel experiences in Japan while maintaining an approachable and welcoming brand atmosphere. To align with this vision, Tokyo Way partnered with us for a comprehensive rebranding effort, which included a new logo, a redesigned website, updated business cards, and refreshed marketing materials.
Our team focused on blending refinement with warmth to ensure that Tokyo Way’s new identity resonated with its target audience. Every visual and linguistic element was carefully chosen to convey a sense of exclusivity while preserving the company’s personable and tailored approach to travel planning, perfectly aligning with the client’s vision.
Our team focused on blending refinement with warmth to ensure that Tokyo Way’s new identity resonated with its target audience. Every visual and linguistic element was carefully chosen to convey a sense of exclusivity while preserving the company’s personable and tailored approach to travel planning, perfectly aligning with the client’s vision.
The core idea behind Tokyo Way’s rebranding was the concept of movement and connectivity, highlighting the company’s role as a gateway to personalized travel experiences throughout Japan. Drawing inspiration from the brand’s name, we designed a logo that tells a visual story using lines and dots as key elements. The lines represent movement and endless travel possibilities, positioning Tokyo Way as the starting point that guides travelers through Japan in unique, personalized ways. The dots symbolize various destinations and experiences, each representing a potential new journey made possible by Tokyo Way’s expertise. As these dots and lines connect, they form intricate patterns that mirror the diverse and intersecting paths each traveler takes. With more lines connecting, intersecting, and overlapping, new patterns form and new connections emerge.
Tokyo Way’s new website reflects the brand’s visual identity while highlighting the company’s customizable travel approach. It aims to foster deeper connections with inbound travelers seeking premium, tailored travel experiences in Japan. The design is simple and stylish, effectively communicating to the company’s target audience.
