Minobu Travel Brochure
A stylish brochure designed to showcase travel recommendations in Minobu, a historic temple town nestled in Yamanashi Prefecture.
Minobu’s serene natural environment, rich cultural heritage, and sacred temple sites have long captivated domestic travelers. But despite its local popularity, this destination has remained relatively untapped by international visitors.
To enhance its appeal and reach the foreign travel market, Temple Lodging Kakurinbo partnered with us to create a brochure distributed with InTouch Magazine, a publication available exclusively to members of the Tokyo American Club, an expat community of Japan-based business professionals. To effectively appeal to this audience and capture a balance between luxury content and daily life in this spiritual region, we combined eye-catching visuals with personable, reader-friendly language and practical recommendations for local activities that readers can relate to.
To enhance its appeal and reach the foreign travel market, Temple Lodging Kakurinbo partnered with us to create a brochure distributed with InTouch Magazine, a publication available exclusively to members of the Tokyo American Club, an expat community of Japan-based business professionals. To effectively appeal to this audience and capture a balance between luxury content and daily life in this spiritual region, we combined eye-catching visuals with personable, reader-friendly language and practical recommendations for local activities that readers can relate to.
Timeless Minobu’s content was carefully crafted to resonate with travelers seeking experiences centered on wellness, spirituality, and cultural discovery. The brochure features recommendations for local activities and stays, including the alluring Buddhist temple “Kakurinbo” and nearby Guest Villa Ebisuya.
Producer & Planning
Seiya Hongo
Writing
Brooke Jackson
Design
Jake Dolosa